Brand Development & Design – Mudvac North Sea Services
After a shift in the company structure which rendered the existing brand and logo out of date, Mudvac North Sea Services Ltd. required a fresh new brand for the company.
Based on the roots on the existing design, a few brand options were created to better reflect the brave new direction of the company. After consultation period, a clean, modern brand was created to represent the new business and better represent the unique facilities and quayside location of the company.
Once a final logo was established, a strategy was created to promote the brand and its unique offering to potential customers and relaunch the rejuvenated company. Beginning with a simple logo change, the project included:
- logo & brand development
- company stationery
- business cards
- email signatures
- branded workwear
- building signage
- internal fire & safety signage
- large scale external signage
- internal & external photography
Once the new external signage was installed, enquiries immediately came in, increasing the company’s year-on-year growth for the first time in half a decade.