Web, Design, Consultancy, Branding – Logie Country House
The beautiful and historic castle, Logie Country House wanted to increase their bookings and reduce their costs.
Targeting a very specific range of clients looking to get married, the Aberdeenshire wedding venue needed some new vibrant marketing to show off the elegance and class of the historic location.
Moving from a general hire venue to Aberdeenshire’s most exclusive wedding venue required a host of consultancy services to deliver a fresh new look which elevated their brand to potential customers. The company wanted to increase bookings and track website visitor behaviour, so a a framework was put in place to efficiently analyse customer behaviour and measure how the marketing budget could be redirected more efficiently. New signups were created and forms put in place to capture data from potential customers to increase conversions.
The website content was condensed and given a more luxury look and reformatted to reflect the high end service provided by the country castle. New photos were taken by Red Rebel Creative and others sourced from talented local professionals whilst the site was made to look great on every mobile device responsive.
A plan of consistent social media marketing was put together, which resulted in a huge increase in the percentage of customers contacting the business whilst dramatically reducing costs.